We elevate and establish brands through design and strategic consulting, creating identities that are both timeless and visionary—refined, yet strikingly bold and original.
We have had the privilege of collaborating with some of the world’s most exceptional talents and pioneering niche brands poised
to shape the future of retail, fashion, skincare, and fragrance.
Design with purpose - innovate with vision.
Our studio is built on a foundation of design innovation, where creativity is driven by purpose and shapes immersive experiences. Guided by clarity, functionality, and storytelling, our approach blends a deep appreciation for cultural heritage with a progressive, exploratory mindset.
We craft work that is both enduring and groundbreaking—sophisticated
yet unconventional.
A fusion between art, fashion, and design
Our aesthetic is deeply influenced by Bauhaus minimalism, mid-century modernism, and Scandinavian design principles, but it is also enriched by the avant-garde spirit of the world’s most revolutionary artists and designers.
In form, we look to Isamu Noguchi’s sculptural interplay of light and shadow and Tadao Ando’s mastery of concrete, light, and space. Each informs our understanding of form, movement, and spatial harmony, leading us to create designs that feel both organic and precise, bold yet restrained.
We find inspiration in Marcel Duchamp’s conceptual provocation, Jackson Pollock’s raw expression, Pierre Soulages’ mastery of light, Egon Schiele’s visceral, expressive lines, and Mark Rothko’s ethereal color fields.
Their approaches to materiality, abstraction, and emotion guide our thinking—whether we are designing brand identities, product packaging, concept and brand positioning, web applications, UX and UI digital experiences.
In fashion, we draw from the visionary worlds of Yohji Yamamoto’s poetic deconstruction, Martin Margiela’s conceptual tailoring, Dries Van Noten’s masterful layering of prints and colors, Iris van Herpen’s sculptural futurism, and Viktor & Rolf’s theatrical surrealism.
Their ability to blend tradition with innovation mirrors our own approach—where superior craftsmanship and beauty emerges from thoughtful disruption.
Minimalism as a philosophy,
not a trend
Minimalism is not merely an aesthetic choice but a guiding philosophy that informs how we design package, space, building, interior and digital experiences. Like the works of Soulages and Tadao Ando, our projects embrace depth within simplicity, proving that reduction does not mean absence but rather a heightened focus on what matters. We strip away the unnecessary, revealing the purity of an idea, a form, or a color.
Bridging timeless design with the future
While our foundation is built upon modernist and avant-garde principles, we push the boundaries through artificial intelligence, superior craftsmanship, and interactive media. Our expertise spans across product design, fashion, brand identity, strategic positioning, photography, commercial video, UX, and UI web development, allowing us to merge the aesthetics of classic design with the limitless possibilities of technology.
